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What are the Important Things You Need to Know About Digital Marketing in China

China’s online market is unique and different from the UK and the US. So the marketing strategies that worked in the western countries might not work in China. Here are a few things to you need to about digital marketing in China.

Internet Stats

China is the most populous country and its population has already reached 1.4 billion. According to the Chinadaily.com report, by the end of 2017 ( https://adstochina.westwin.com/ ), China had around 772 netizens. The Internet penetration in China is around 55.8% which means China would add approximately 40.47 million more Internet users by the end of 2018.

With more than 700 million users, China is the largest online market ready to be tapped by global brands. However, you need to have a good understanding of the digital marketing landscape and the right digital marketing strategy in place to write a success story in the Chinese online market. Here are some important features of the online market in China.

China’s Digital Landscape Is Dominated by Domestic Companies

Western social media Platforms are not popular in China. China’s digital landscape is mainly dominated by three domestic companies like Baidu, Weibo, and WeChat.

· Baidu- It is the most popular search engine in China holding over 80% of Internet users. A Chinese domain with .cn extension is required to appear on Baidu’s search results pages. You can use Baidu’s pay per click platform to attract leads for targeted keywords.

· WeChat- It is the largest social network in China with more than 700 million users. WeChat offers instant messaging and payment services that are popular with Chinese users.

· Weibo- It is a microblog similar to Twitter and has around 500 million users. Since Weibo is an open network, even people not connected can see content shown by the leading brands on the platform. Weibo is a popular marketing tool used by marketers to connect with the Internet users in China.

Long story short, if you are interested in digital marketing in China, you need to focus on WeChat, Baidu, and Weibo as they have a high volume of users.

China Has a Large Number of Smartphone Users

According to recent statistics, China has around 1.5 trillion mobile phone subscriptions. In 2014, there were around 480 million smartphone users in China and the figure is likely to grow to 690 million by the year 2019.

Internet connectivity is growing at a rapid pace in China. Better quality internet and the growing number of Wi-Fi hotspots in urban cities had made Internet access easier ( https://adstochina.westwin.com/who_we_are/index.shtml ) and mobiles are preferred devices to access the Internet. This trend is likely to continue in the near future that will lead to exponential growth in a number of netizens.

There are numerous digital opportunities in this vast lucrative market that can be easily tapped by the right strategies for digital marketing in China. Do you know any other important facts about the digital landscape in China? Please feel free to comment.

How to Grow Your Brand with Baidu SEM

Search Engine Marketing or SEM, as it is abbreviated, is an inevitable tool for any brand looking to build a customer base through online means. Chinese consumers ( adstochina.westwin.com/search-engine-marketing ), unlike those from other parts of the world, cannot be targeted through popular search engines as most of them are now allowed within the country. However, Baidu, China’s indigenous search engine offers brands and advertisers the opportunity to rake in sales with paid ad campaigns that target the Chinese audience. Here is all that you need to know about SEM on Baidu.

Get certified and licensed

Baidu, unlike major search engines, needs advertisers to produce copies of business certificates before you can get listed and start advertising on their platform. This is in line with stringent Chinese laws and helps Baidu prevent the use of their platform for illegal activities. To gain more credibility, take screenshots of your company’s listing on a government website. Also use an official company seal, as Chinese place more trust in company seals than in officers’ signatures. To speed up the process, get an Internet Content Provider License issued by the government. This also helps improve the traffic flow from ads to your website. You can start targeting your audience once this certification process is through.

Gain the Baidu seal of approval

Another useful trick is to gain Baidu’s seal of approval, which is usually displayed as a blue box with V and numbers 1,2, or 3 written next to it. The higher the number next to the V, the better a website’s level of trust with Baidu.

Host a website in China

Hosting a Chinese website has twin benefits – firstly the website runs faster, and secondly, it helps your listings be better served better on Baidu. When hosting a Chinese website, you need to ensure that the website performs well technically and is optimized for a better user experience for Chinese visitors.

Tailor content to the Chinese crowd

Cultural factors have a major role to play in how your brand gets accepted into the Chinese market. To bridge this gap when marketing on Baidu, ensure that the Chinese website of your brand is more than just a landing page – a complete website built with simple, Chinese content crafted to the tastes and likes of Chinese consumers. If you have payment gateways integrated into your website, ensure that they are Chinese-friendly. Alipay and Union Pay are two commonly used payment gateways.

Take the help of an SEM agency

Conducting Search Engine Marketing in Baidu can be a tedious job especially if you are new to the Chinese market. To avoid precious time being wasted on bureaucratic processes or learning SEM the Chinese way ( https://adstochina.westwin.com/who_we_are/index.shtml ), employ a digital marketing agency that can help you with Baidu SEM. Look for an established, experienced, and certified advertiser in your industry.

Baidu SEM maybe a tad different from typical search engine ads, but with a little patience and the right know-how, you can build a considerable online presence and grow your brand in China with ease.

Different Tools You Can Use to Enhance Online Visibility

Although SEO is complex, it cannot be ignored. It is much more effective than the traditional methods of marketing and leads to higher growth in terms of website clicks and lead conversion. There are different ways you can use SEO to enhance your online presence. If you have a small business, you may choose local SEO since Google prefers local content. For a small business owner ( https://www.brazosvalleymarketing.com/sugarland-seo ), it is important to have knowledge of the local audience. You need to know what your consumers are searching for and this will help you build a presence. By researching potential keywords, you can use SEO to remain at the top of the search results. A digital marketing expert will help you create quality content around the keywords and will ensure that you are on the top of the search engine results.

You can also use social media to share content from your website. It helps drive traffic and allows the consumers to engage with you in a unique manner. Most consumers choose to research about the product or service they wish to buy. If you have a strong presence on social media, you will be able to reach out to the target consumers and share all the details about your business with them. Contact professional digital marketing experts for SEO in Sugar Land. The professionals have knowledge about the market and will offer effective solutions to you. They use keyword research to build SEO which is relevant and helps create quality content. The professionals use keywords naturally to the content on the website and show that is business is relevant according to the keyword. Whether you have a small business or own a large corporation, SEO is something you cannot ignore. You will notice an increased consumer reach and growth in revenue if you are using the right strategy. You need to begin by establishing a goal for the business and brainstorming different tools you can use for the marketing. Digital marketing is much more beneficial and cost effective as compared to traditional methods of marketing.

Many organizations hire professionals for SEO in Sugar Land. They help build a marketing strategy that can be easily integrated into your business and will help you remain at the top of the industry. With detailed knowledge about the industry ( https://www.brazosvalleymarketing.com ), they cater to the changing needs of the business and use SEO to ensure that the business has a strong online presence. It is never too late to join the digital marketing bandwagon in order to grow your business.

Improve Online Visibility of Your Business

SEO or Search Engine Optimization is a tool used to improve the website ranking on the search engines. Every time a consumer searches for a product, yours will be shown at the top. This will lead to an increased number of consumers visiting your website and the leads will be converted in no time. You will be able to grow your business and reach out to a wider market with a strong SEO. A renowned agency offers SEO in Sugar Land ( https://www.brazosvalleymarketing.com/sugar-land-seo ) which has helped a number of businesses to grow and improve their visibility. Online presence plays a crucial role in reaching out to the consumers and quality content tops the list. With quality content, you need to use SEO to ensure that the content reaches your target audience. SEO is easy but not everyone’s cup of tea. Experts in the industry search for keywords and use them in the right manner to help achieve your goals.

If you are serious about improving your website traffic and want quality reach, you need to adopt SEO marketing today. The professionals will begin with understanding your business and will develop a strategy that will meet your long term goals. The top results shown by a search engine drives consumers. If you are excellent with your services but rank at the bottom of the search engine results, you will not be able to make an impact on the market. Consumers will not be aware about your products and will click on the top five search results shown to them. Hence, with a little more effort, you will be able to ensure that you rank at the top of the search engine and consumers are driven to your website. Once you understand the importance of SEO, you would not want to miss out on it. It is a marketing technique that will add unique value to your site and will make it user friendly. SEO is not about simply developing a website; it is about developing content that reaches out to the target audience. Experts in digital marketing vouch by the fact that SEO has had a strong impact on their clients in the past. It has helped the business grow and enabled consumers to discover new products and services ( https://www.brazosvalleymarketing.com ) with ease. Make the most of search engines with the right marketing tools and techniques.

How Temp-to-Perm Agencies Help Your Business

Posting open positions on job boards, screening resumes, and interviewing candidates requires your productive time and costs you money. Avoid all these hassles by simply hiring through a temp-to-perm agency ( https://vitamintalent.com/Temp-to-perm-agencies ) that has a huge database of qualified candidates who can hit the ground running from day one.

When you have a vacant position, or are starting a new line of business, you look for professionals who perform to your expectations. However, in most cases, businesses find it hard to hire the perfect candidate that can match their business expectations. Temp-to-hire agencies offer great help with the, “try before you buy,” hires, providing you the option to try before you buy; they offer experienced and expert professionals whose performance you can monitor and if satisfactory you can permanently hire them.

Staffing agencies have been powering businesses with such temp-to perm employment solutions in the US for many years now. Businesses of all sizes now look towards these agencies to fill their open positions. Whether you need to fill positions to meet your expansion plans or your employee goes on a medical emergency for a limited period these agencies can offer a quick replacement, so your business does not suffer and maintains its continuity. However, business continuity and savings in time and money are not the only reasons businesses hire such staff. There are many other reasons why businesses employ through temp-to-perm agencies.

Passive job seekers: You won’t attract applications from passive job seekers when you post a vacancy on job boards, etc., passive job seekers are talented professionals’ who sit on the fence and are willing to change only when offered a challenging position or a higher pay grade. Staffing agencies working as full-time recruiters attract both active and passive job seekers.

Replacement guarantee: Temp-to-perm agencies offer experienced and expert professionals in any field, from their huge database of candidates selected by veterans in the respective fields, to businesses. If for any reason you find a candidate not meeting your business expectations, you can ask for a replacement and staffing agencies would definitely replace the candidate with a better profile.

Flexible terms: You may need employees for short term when your existing resource goes on emergency leave, medical emergency or some other reasons. Staffing agencies ( https://vitamintalent.com/What-we-do ) offer temp-to-perm employees on flexible terms your business may choose to absorb the resource on permanent payrolls or continue extending the contract further until you need the resource.

Finally, the temp-to-perm agencies save your productive time and money handling all the administrative tasks including payroll management, leave management, vacation policy, retention, etc., so you concentrate on the core business function.