Ultimate Guideline to Make Your Baidu SEM a Real Success

With the highest revenue potential in the search engine market in China, crossing nearly 20.384 billion YUNs in 2018, Baidu has once again established why it has been recognized as the No1. Search engines and advertisement platforms in the digital era. As of day, the Chinese leading search engine enjoys 80% of total market share while Sogou and 360 Search hold a stake of 6.63% and 3.27% respectively. In a nutshell, the nation’s largest tech giant has dominated its counterparts while influencing the daily life of the Chinese nation with its immense community, e-commerce, and leisure services.

Thus, when it comes to Baidu SEM ( adstochina.westwin.com/search-engine-marketing ), which works similar to Google AdWords, to ensure productive search engine marketing in China, it is vital for enterprises to maintain quality SEO, informative contents, participate in promotional events and to stick to the standard rules and regulations as framed by Baidu. Given that, the quality score is the key determining factor of what you pay for PPC or how high your ad gets its ranking; your Baidu SEM endeavor happens to be most rewarding at the point where you pay the lowest PPC and earns the highest ad ranking. Thereby, enjoying the highest quality score should be your target and to make it done, consider the following points with diligence.

Effective SEO

SEO and Baidu SEM often cited as the two sides of a coin, when properly implemented can produce a magical result in your digital marketing endeavor. Being the keystone of a successful SEM, effective SEO backed by proper use of right keywords, resourceful backlinks, contents, etc., and best techniques your sponsored ad enjoys a better space to get displayed at the top of search results. Nonetheless, when targeting a market like China where you don’t have access to your existing digital marketing tools, consider working with an SEO specialist in China.

Quality Content

Contents should be customer engaging, informative and must not be boring to your valuable Chinese readers. Chinese audience simply dislikes reading tiresome posts while the regular update of blogs, latest news, and reasonable advertising information can boost customer experience, which is a key concern to Baidu’s search engine.

Participation in Forums

More often than not, Chinese customers spend considerable time to go through forum reviews, given that they trust on remarks of different consumers particularly those who belong to the same class of the society. Consider effective use of popular Chinese social media sites like WeChat, Weibo, etc. and by inspiring your consumers to post their positive comments in the forum can make wonder to minimize Baidu PPC with improved quality score and optimize your product advertisement in Baidu SEM.

Involving in Q&A Sessions

Active involvement in Q&A discussion sessions and displaying them on social sites or in the form of web videos can boost your brand reputation to the Chinese audience. Interviewing users about their product experience and answering their queries makes your merchandise/ services reliable in the market. This positive impression works amazingly to please the search engine Baidu ( https://adstochina.westwin.com/who_we_are/index.shtml ) while considering your quality score or ranking your page, which is the key to Baidu SEM success.

Joining Popular Events

Ideally, a great concept to build a brand reputation is to participating in promotional schemes, exciting events, offering lucky draws, or using the scope of viral promotions, etc. Because your brand finds, increased recognition in Chinese customers and your posts get more and more clicks from quality customers interested to know about your product and use them in their daily life, that automatically leverage your quality score.

Seven Tips to Find an SEO Expert in Houston

Today both small and large businesses rely on search engine marketing techniques to increase sales and revenue. Search Engine Optimization has immense marketing power when there is precise and effective utilization. However, it can be very confusing and incredibly difficult to master for those who are unfamiliar with the concept of SEO ( BrazosValleyMarketing/SEO-Expert ). This is exactly the reason you need to hire an SEO expert.

How to find an SEO Expert

Finding an SEO expert in Houston is not such a difficult task as it might seem. You can find an expert in Search Engine Optimization techniques by looking for these top qualities.

Years of experience

SEO has become a fad in modern day business scenario. An SEO expert has an in-depth knowledge of how to attract potential customers and convert them into buyers. There are many aspects of SEO techniques, which require many years to master. Therefore, it is essential to choose a well-experienced SEO expert for your business.

Good communication skills

An SEO expert must be able to communicate clearly about the changes required in the website so that it can procure a higher ranking in the search engine pages.

In-depth understanding of SEO

There are three levels in the Search Engine Optimization technique, and only a professional SEO has a deep understanding of these levels and its functions.

• Page optimization- using correct keywords and HTML tags in such a way that it helps to increase traffic to your website.

• Technical aspect- This includes the structure of the website which actually determines the difficulty level for search engines to index the content of the website.

• An off-page optimization-This aspect includes link building and other similar tactics that help to increase search engine rankings.

Proven record of accomplishment

Another important aspect to consider while choosing an SEO expert in Houston is the previous record of success. A professional SEO expert will have a list of happy customers and solid references of companies.

In-depth knowledge of marketing techniques

SEO is quite similar to traditional marketing except that it has a few modern technicalities. Therefore, an SEO expert must be aware of how to write the content with keywords in such a way that it proves beneficial to the potential buyer. Good content is always the king ( https://www.brazosvalleymarketing.com/ ), and it ultimately leads to increased sales.

Ability to interact

An SEO expert must be able to interact freely with all the members in a team. A professional SEO agent understands the importance of different levels in a company such as marketing, sales, IT and customer service and works with all levels to accomplish the goal.


This is one of the most important qualities to look for in an SEO expert. A good SEO agent must provide full reports on all the changes and methods used to accomplish better rankings and conversions. Transparency is the key to a good business venture.

Five Things that will Not Let You Hire the Wrong SEO Company in Houston

Many times it gets easier to know what you should avoid when hiring an SEO Company in Houston, than what you should look out for in the service provider ( BrazosValleyMarketing/SEO-Company ). Here are the five mistakes that one should avoid when hiring an SEO service company for their business.

• Do not fall prey to attractive presentations- Many business owners fall for the SEO Company in Houston that comes with shiny up presentations. The presentation should not necessarily be high tech and beautiful for a marketing pitch. It should be of value.

• There is no shortcut to a high search engine rank. Look for the SEO service providers that are experienced and have a proven success record. The plan of action should be clearly laid out in front of you. And to begin with, you need to know that no SEO service provider can assure you a top rank on the search engine.

• Cheap SEO services should be avoided. Those that offer you the service at a very low cost will be giving want you to pay for. Thus be ready for plagiarized content or content of very low quality.

• You do not need to necessarily look to hire an SEO service company just because it is based in your area. The SEO can be done from anywhere.However, take care to sign up with an SEO company that has its presence in your target area or country.

• Do not hire a company that does not offer case studies or that which offers content that does not match your requirements. Their ideas and strategies should not be vague. The company should lay out the plan of action in a clear and concise manner and not oversell the product to you.

Find the best SEO company as per your business needs

It is important to take time and do thorough research to be able to pick up the right SEO company for your business needs. Understand that this is a long-term partnership and a wrong choice can create a big loss or your business ( www.BrazosValleyMarketing.com ). You need to be careful about whom you choose. This is because not every SEO company would be able to offer a good amount of traffic and a high search engine ranking.

Stay away from SEO companies that promise:

• A high rank overnight

• Double the website traffic

• Create instant leads

• Give you projections of ROI

• Talk about search engine submissions

You can find many SEO companies that will promise you the above. However, ultimately all that this will lead to is rejection and a huge amount of your money being wasted. Look for professional companies that know their business and are able to explain the process to you clearly.

Look for any red alert signals when hiring the SEO Firm in Houston

No one can deny the benefits of hiring an SEO Firm in Houston but it is important to understand that not all the SEO firms are genuine ( brazosvalleymarketing/SEO-Firm ). Look for the signs that should raise a red flag:

• If an SEO Firm in Houston is asking for a very low price then be ready to get a low quality work. A company that is charging you a very high price is not well informed about the quotations in the business. A reputed SEO agency should be changing you a reasonable fee.

• There could be a SEO Firm in Houston that will promise to index your website in a few days. Someone promising you this without even analyzing your website or visiting it is not a professional and this should raise an alarm.

• If the SEO is guaranteeing you a top rank within a few days’ time then this company does not know its business. The search engine ranking are not done daily but periodically and the SEO company has no hand in speeding up the process. Also, the algorithm keeps changing so in no way can a company guarantee you a rank within a set timescale.

• If the SEO company promises you submissions to all the search engine sites then this is waste of time. In fact, huge amount of submissions are seen as a bad sign for your website and will instead pull your ranking lower.

• If the SEO Firm in Houston talks about any references and claims that they know of someone who can help your website get a higher rank then this is something that should be doubted.

• The SEO companies that offer prepackaged solutions should be kept aside. This is no more a solution today. Blasting the links to your website is a thing of the past and if the SEO Firm in Houston still offers you that then you know that the SEO company is not up to date with the latest practices.

• The SEO Firm in Houston that offers submission services will work to push the website on the search engines. But, with the working of SEO and the various social media sites together it is important that the SEO service provider ( https://www.brazosvalleymarketing.com/ ) uses proper marketing strategies and sound business as well as offers content of high quality to attract people to the website.

There have been many companies that have trusted an SEO agency only to find that their site has been blacklisted. So make sure that you know what the SEO Firm in Houston is doing to better your business ranking.

All you need to know to start an SEO campaign

Search engine optimization or SEO is a form of marketing which focuses on the organic growth of your business. It include technical aspects and creative elements that are needed to attract consumers and increase online visibility.

Your guide to SEO

SEO is not only about building search engine friendly websites, it is much more than that. You need to understand that maximum traffic to your website will be driven by search engines like Google. Consumers will type the keyword of the product or service they are looking for and the search results will lead them to a website ( BrazosValleyMarketing/SEO ). SEO is about ensuring that you remain at the top of the search engine results when a consumer uses keywords relevant to your business in the search panel.

Now you might be wondering why does your business need SEO. Here is the thing, if you want to attract more consumers to your website and covert the leads into paying customers, you will need SEO. Most internet users click on a website based on the search results shown by Google. The top five results receive majority clicks on their website and if you are not in the top five or not on the first page of the results, you are losing business to your competitors. The words that are used to look for products or services are typed in the search box and they carry extraordinary value for your business. SEO can give you exposure like no other. You can enjoy a high return on investment as compared to the traditional form of marketing.

Can search engines look up your site without an SEO?

Search engines can, but they will still need help. Search engines are working on improving their technology and offering the best results to their consumers. They want to ensure that they give only the best results day after day. Hence, one wrong move could bury your website deep in the results and make the visibility minimal. Apart from making content available for the search engines, SEO can also help increase the ranking and ensure that the content is placed where the consumers will be able to find it. There is no doubt that a search engine is smart but it will need you to work smartly to achieve results. If the idea of SEO overwhelms you, hire the professional services of SEO in Houston ( www.BrazosValleyMarketing.com ). All you have to do is provide information about your business and share your goals with the professionals who will be happy to build an SEO strategy for your business.

If you understand the basics of SEO, you will understand the importance of the same in your business. You will have to keep in mind that SEO is not a one time thing and it needs to be constantly improved.