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Tips for Successful Digital Marketing in China

China is one country that you cannot choose to ignore when it comes to economic development and business opportunities. A country with sprawling economy and immense population ( https://adstochina.westwin.com/ ), China is the perfect region for companies that are seeking expansion. However, penetrating the Chinese market is no cakewalk at all. Digital marketing is certainly one of the most effective ways to reach out to your customers in China. Here is a list of tips to follow for successful digital marketing in China.

1. Get a .cn domain for your site

Though it is not mandatory, it is beneficial to have your site a .cn domain and host the site locally. Sites which are locally from China are given more preference by the government and even the search engines like Baidu. It is a fact that Chinese sites that have a .cn domain rank higher in the Baidu SERPs. Thus, for smart digital marketing in China, start with this step.

2. Be fluent in Mandarin

If you want to penetrate the Chinese market, you cannot do so with the English language. Your website, the contents on your site, your social media handles, your ads…. all of these are supposed to be in the local language that is Mandarin. Rather than having content just poorly translated to Mandarin, transcreate content specifically for Chinese users if you want to do good with digital marketing in China.

3. Be Mobile Friendly

When it comes to adoption of digital technology, China ranks way higher than most of the western countries. 81% of the internet users in China access internet services using a mobile device. Thus your digital marketing strategies have to be mobile centered to have greater impact and achieve the desired results. Be it your website or the content you create, remember the fact that digital marketing in China is largely mobile driven.

4. Be Social

It is not just the adoption of mobile devices but the adoption of social media too is higher in China. However, one must note that all the traditional social media networks like Facebook, Instagram and Twitter are blocked. China has its own social media platform like Weibo, Wechat, Qzone, QQ, Renren and Youku Tudou on which people are pretty active. For successful digital marketing in China, focus on these local social media platforms and engage the audience with localized content.

5. Be Relevant

Another tip for success with digital marketing in China is relevance. Chinese customers respect marketing initiatives that are relevant to them and personalized in some way. China is a huge country with immense population. Given that digital marketing is mobile driven ( https://adstochina.westwin.com/who_we_are/index.shtml ), a marketer has better opportunities to target better and stay relevant to the Chinese customers.

Best Medical SEO Practices to Follow

In the connected world that we live in, having a strong online presence is very crucial. Be it your personal profile, or the profile of your business organization or that of your medical practice, having one’s own online space to share and communicate with others is a must. In order to stand out from other medical practitioners and keep their patients well informed and updated, most of the doctors today use websites as one of the main means of communication. These medical websites can be optimized using proper SEO techniques and made to attract a lot of readers and in turn have more clients.

In this article we will talk about search engine optimization (SEO) and the ways it can be used to suit medical websites. We will list out the best medical SEO ( 99medialab.com/medical-seo-services ) techniques/practices that one can use to obtain maximum results. Read on.

1. Content

Content is perhaps the most integral part of a website. For search engines to recognize your website as a credible source of information, you need to furnish your website with a lot of current and relevant content. A content filled, regularly updated blog can do wonders for your medical SEO efforts, as people always look for information when it comes to medical issues. This increases your reputation amongst your patient circle and the website’s popularity in search websites like Google, Yahoo and Bing.

2. Sitemap

People have very little attention span these days and if your website is not designed in an organized way or if its navigation is too confusing, they will be certainly disappointed. Include a sitemap in the website so that it is easy for the visitors to identify the way content is distributed across the website and find what they need instantly. Including a sitemap to ease the navigation is one of the mandatory medical SEO practices.

3. Local SEO

Since your practice demands that all the local people know about you and your medical offerings, it is very important that you reach out to them online before your competitors do. Performing local SEO operations and optimizing the website to please the local visitors is a very important medical SEO practice. Hiring local SEO experts who have an in-depth understanding of the local demographics is a good idea.

4. Social Media Integration

People today spend a considerable amount of their time on social mediums like Facebook and Twitter. In order to increase the popularity of your website and drive traffic from external sources, you can use these social media channels as effective platforms. Medical SEO includes a seamless integration of social media channels into the website so that both platforms are well connected to exchange content and user information.

5. Keywords, Tags and Meta Descriptions

Apart from delivering good, valuable content, you can also use many other medical SEO techniques like including quite a few popular keywords in your content, title etc. You can also use these keywords as tags on various forms of content in your website ( http://www.99medialab.com/about-us/ ). You can also add suitable meta-descriptions to the content so that your website is easily discoverable and understood online.