Saving Time and Money by Using Omnibus Surveys

Omnibus surveys are a very useful marketing tool when it comes to conducting quantitative research. With the ability to save companies both time and money, these surveys produce results without depleting your resources.

Quantitative Research in Marketing

Quantitative research is an important part of marketing. At its core, it involves the collection of research for a client in order to develop a successful marketing plan. It is often the important first step in a larger marketing plan. Inspired by research data ( keltonglobal.com/omnibus-surveys-company ), quantitative research can solve problems, prove business cases, uncover opportunities, and inspire others. Omnibus surveys often use tools, such as questionnaires and scales, to gather information. Once collected, this data comes together to weave the stories that will inspire businesses to make intelligent, data-driven decisions for their companies. Marketers can use the answers of these respondents to determine the needs of such individuals in the marketplace. It is only with solid research that businesses can move forward, creating brand communications that make headlines and adhere to a central marketing strategy.

Choosing to Use Omnibus Surveys

Surveys are an effective tool to collect the quantitative research that marketing teams need to develop strategies and marketing plans that will work for their businesses. An omnibus survey, in particular, collects data on a wide variety of subjects from respondents in a singular interview. The reasoning behind this is because that single interview can reduce a company’s individual costs by sharing common demographic data with other businesses. Often, many different research clients will provide proprietary content for the survey, and once collected, the results are distributed to all involved. As the sampling and screening costs are shared among multiple clients, the cost-savings often make it worth sharing data. This method also saves a great deal of time since omnibus surveys are often quite large and interviewing is an ongoing process.

Conducting Omnibus Surveys

Because omnibus surveys save researchers time and money, they are a great tool to use when facing an unexpected threat. On the other hand, omnibus surveys are also a great way to get information fast in order to take advantage of a sudden opportunity. These surveys give businesses the rare opportunity to work together towards a common goal. By sharing the information collected, rather than conducting separate surveys with different respondents, everyone can reap the benefits. Omnibus surveys are usually conducted over the phone, online, or by mail. It is easy to administer surveys in this fashion, and that accounts for the large number of participants who are able to take part in the process. These surveys may be on a wide variety of subjects ( www.Keltonglobal.com ), which can be somewhat related or not at all related to one another. As the information is coming from many different sources, it doesn’t matter if it is all connected. Researchers ensure that respondents are diverse, as well, in order to produce results for all of those companies involved. Businesses are able to quickly gather the information that they need for a fraction of the cost of going it alone by partaking in omnibus surveys.

Everything about Film Production Companies in NYC

Videos as a marketing collateral is one of the most promising trends to emerge in the recent years. Videos for business organizations can be of a wide variety of formats including animation, stop-motion, feature films etc. These videos or films can either be produced in-house or outsourced to professional film production companies in NYC ( NYCVideopros/film-production-companies ). Outsourcing has its own benefits compared to in-house production and there are certain things you need to consider while hiring one of these production houses. Here’s everything you need to know about them.

Benefits of Outsourcing Film Production

• First and foremost, you don’t need to worry about having a dedicated production team for the videos you intend to use. You don’t need to hire technicians and artists, need not buy filming equipment or even worry about the operational or logistical issues that emerge during film production.

• Secondly, when you outsource your video requirements to film production companies in NYC, you are gaining access to a number of talented artists and technicians who have years of experience in this industry, working for multiple clients belonging to varied industry backgrounds.

• Another benefit of outsourcing is that you can count on the turnaround times offered by these production companies. Given that they are skilled in video and film production and have all the equipment and staff to deliver your requirements, they can complete the required within the stipulated time. It is also available to get immediate corrections done, get videos within a short notice which in-house teams normally struggle to pull off.

• Lastly, there are multiple options available for you when you outsource your requirements to film production companies in NYC. If you want an animated video for your infomercial or commercial, you can approach a production company which specializes in animated and stop motion videos. If you want a feature film for your ad, you can approach video production services in NYC ( NYCVideopros/about ) that specialize in making compelling movies.

How to Hire Film Production Companies in NYC?

There are a few basic things you need to consider when you hire these production companies. They are as listed below :

• Firstly, you need to formulate a detailed creative brief so that the production company can understand your requirements and produce the movie accordingly.

• Once you have defined your requirements well, you can look for film production companies in NYC which serve your requirements and make a shortlist of them so that you can approach each of them. Include previous clients, previous works and customer testimonials as criteria to prepare this shortlist.

• The next stage is to approach these shortlisted companies and request for a detailed quote which states all the required details including flat fees, turnaround time, details of the filming process, major milestones of the project etc.

• Based on the quotes you have received, you can select one of the film production companies in NYC that you think can deliver your requirements. You can arrange for a face to face brief where you can explain your requirements, ideate on the script and negotiate on fees and turnaround time.

How to use market segmentation for your business strategy

When selling or marketing a product, brand promoters want to be sure that they are marketing the product to the correct audience. Why do some things only appeal to a few particular segments of the market while other things have a vast appeal and a bigger market? Understanding the market segments can be a benefit when deciding to focus on one particular segment of consumers rather than as many as possible. Market segmentation is the answer.

What markets are available?

Begin by determining the markets that are available. There are some markets that the shopping public naturally falls into, such as age, sex, geography, education, and spending. A market segmentation ( KeltonGlobal/Market-Segmentation ) is developed based on a particular strategy and an understanding of the customer buying the product. That includes answers to some or all questions about demographics and behavior. Demographics, specifically, refer to where your customers live, their age, their education, and their earning potential. Behavior looks at what they do with their education and earning. It looks at hobbies, beliefs, and spending habits.

Where do you fit

It is a good idea to be aware of the markets that exist that relate to the items and the brand, and market segmentation can help you understand this. Certain products find their home within particular markets, and this often creates a certain comfort for the product’s purchaser. Alternately, certain products can decide which aspect of the market to target, and thereby can build a reputation. Most people have a wristwatch, but not everyone owns a Rolex. If you do buy a Rolex, you trust that you are getting a wrist watch that is better in all aspects than a watch from the corner drug store.

Is one market enough?

Now you have to determine how you will approach market segmentation: if you will concentrate on one segment and focus your efforts on building one strong brand that appeals to a niche market, or if you will try to appeal to more than one audience. If you choose to concentrate on just one, how can you be sure that that one market will be enough? Once chosen, your market must be measurable. Quantitative market research shows whether or not your chosen market will be large enough to earn a profit for a long time to come. Those within the market must be open to promotion and willing to buy. You should be able to target specific customers within the market, and it should be cost-effective to do so.

For market segmentation to work, all members of the segment must be the same in their preferences. And members outside of the segment must be different in their preferences. Rolex, for example, chose a segment interested in luxury products and marketed the idea of luxury in their wristwatch. Those not in the luxury segment would not consider themselves part of that market.

Once you have chosen the market you want to reach, your target is to reach it. You will need to understand the customer, and that means creating a good picture of the customer so that you know what they need—that will define your marketing ( KeltonGlobal ) strategy. If you are planning on focusing on a particular market, make sure you use market segmentation to get the right information.

Designing Your Consumer Survey

Consumer surveys can be a valuable tool in measuring your company's successes—and in identifying opportunities for you company to improve or reach new demographics. After all, there's nothing like the honest, anonymous opinion of a customer to paint a clear picture of exactly how you're doing.

Though a lot of brands and businesses turn to consumer surveys to gauge public opinion or seek feedback from customers, it's important to keep a few things in mind before you embark on a survey. Though a well-designed consumer survey ( KeltonGlobal/consumer-survey ) can be a trove of highly valuable information, one that isn't very well thought through can turn up little to no valuable information; or worse, it can provide you with misleading information that can send you in the wrong direction. Here are a few things to keep in mind when designing a consumer survey.

What Are You Looking For?

You should have some goals in mind when designing the questions on your consumer survey. In other words, you should have an idea of the type of information you're looking for. Start by asking yourself what you're currently missing—are there assumptions that you've been making? Are you uncertain as to why a certain product or service has been successful or unsuccessful? Are you looking to test the waters with a new product? Don't waste your time asking questions that you don't need the answers to. Only seek information you are interested in or are lacking.

It's important to always consider how you are going to use the information. If customers are providing you with feedback, the expectation is that you'll act on it. And that's a good rule of thumb—if you aren't planning on using the information you receive through your consumer survey to change some part of your business, you don't need that information, so choose your questions carefully.

Who Is the Survey Going to?

There are a number of ways to distribute a consumer survey. You can direct your customers to a survey through a link on their receipt or in their inbox. You can advertise your survey to the general public. You can also hire a marketing ( KeltonGlobal ) firm to distribute a consumer survey to demographics that you want to hear from. Before making the decision of how to get your survey out there, ask yourself who you want to hear from and why. Don't collect information for the sake of it if you don't think you'll use it. Your best bet is to channel your resources into getting the audience you want to complete the survey instead of sending it out broadly. In other words, instead of paying for social media ads to advertise your survey to absolutely everyone, spend that money on narrow targeting and providing incentives to attract more of the right people.

Are the Questions Clear?

One of the biggest mistakes companies make in designing their consumer survey is writing sloppy questions. Make sure that the questions are very clear, don't ask more than one thing, and don't nudge the respondent in any one direction. Ask questions thoughtfully to avoid a bunch of down-the-middle responses.

Consumer surveys can be a valuable tool in bettering your business. The more thought you put into survey design, the better the results will be.

Why More Businesses are Researching their Consumer Journey

While online business has given companies a new way to engage with their customers and clients, perhaps some of the most exciting aspects of a digitized world is the access to information. Today, we can map out a consumer journey ( KeltonGlobal.com/Consumer-Journey ), and that can tell us the story of how people found you and became valued customers.

The consumer journey comes in three parts, like many of the greatest stories, each of which can help you streamline your business and discover new ways to engage with potential clients. Here are those three parts and how the right data can help your business succeed.

1. The Start

Most stories start at the beginning, and here is no different. Data collection can help us pinpoint the exact moment when someone started their consumer journey with your business, whether it’s click counting banner ads or conversion rates of people walking into your physical locations. Putting together real, tangible data about how people discover your brand can help you understand what sort of advertising works for your company, and what isn’t working correctly. The result can be a more focused and results-driven campaign that helps more people start their consumer journey with you.

2. The Middle

The middle part of any consumer journey can be complicated. It can involve simple browsing or research into your business and products, or simply communicating with someone from your company. From there, it can be months between initial contact and an actual sale, or it can happen quite quickly. It all depends on the specific journey.

Understanding the middle section of your consumer’s journey is absolutely essential; this is where the time between beginning and conversion can be sped up. Real data research can help your company discover where people are perhaps leaving or delaying their purchases, and it can help you discover new ways to instill confidence in your buyers when they are considering a purchase.

3. The End (& a new beginning)

In the case of consumer journeys, the end is simply another beginning. Understanding what customers do as they purchase and use your products is absolutely essential to having them come back. Without such information, you may not quite understand why people aren’t buying loyally. Understanding why people do not buy, or do not buy again (along with why they buy and buy again), will help your business ( KeltonGlobal.com ) recognize where it can improve, and how it can communicate to its buyers.

The consumer journey is a long, complicated, and interwoven web—especially with today’s technology. No longer does someone see a billboard or hear through word of mouth and then walk through your doors. Today, someone can hear about you from a banner ad, stumble upon your products through a social media post, or simply see your sign and walk in. Understanding these many consumer journeys requires a combination of qualitative and quantitative data. With the right information, and the right research company, you can discover where your consumers start their journey, and you can ensure it ends with conversion and, more importantly, new ambassadors for your brand.