Everything You Need to Know About Baidu PPC

Baidu, a Chinese search engine, connects millions of internet users and enhances business. It provides a platform to reach out to a wide range of potential customers and improve brand awareness. Baidu PPC ( adstochina.westwin.com/baidu-ppc ) provides a platform where businesses can advertise their products and services at a relatively lower cost. Businesses can create ads with keywords relevant to their products. These ads will appear on the search engine result pages when a user searches for a product with a specific keyword. This PPC advertising will help you to increase the number of visitors and thereby drive traffic to your website. It will also help to increase enquires, leads and conversion rate.

Benefits of Using Baidu PPC


Unlike the other ads, Baidu PPC is customizable. You can choose the time, location and the appearance of the ads. You can even customize your budget on this advertising platform. You can choose how much you need to spend daily or weekly for the ads through Baidu pay per click platform.

Greater visibility

Being one of the most popular and largest search engines in China, Baidu offers an excellent platform to display products and services. It receives millions of inquiries every day, which increases the chances of sales and revenue. Baidu ads offer greater visibility to products and services, which is one of the biggest advantages of using this advertising platform.

Target the right audience

It is possible to target the right audience on this advertising platform when you select the right keywords. You can also choose a perfect location and time for the ad to appear which will help to drive more traffic to the website and ultimately increase conversion rates and overall sales.


Baidu PPC ( https://adstochina.westwin.com/who_we_are/index.shtml ) is charged at a relatively low cost compared to other advertising platforms. Moreover, businesses are only charged for the ads when a prospective customer clicks on these ads. There is hardly any cost incurred for these ads to appear on the search engine pages. It increases website traffic almost immediately without spending a fortune on advertising.

Baidu attracts potential customers who have the intention to buy on a wide arena. With excellent targeting capability, this online marketing tool can be utilized effectively at a lower cost. Potential customers who are interested in products and services are provided a better understanding. They can also make transactions easily. It is also possible to track channels so that you can analyze those keywords, which attract maximum traffic to the website.

Pay per Click advertising through Baidu has several advantages and it ensures results almost immediately when it is utilized properly. With more than 95% penetration rate, Baidu improves customer interaction and increases brand visibility of your Chinese website. It is an effectual tool that provides a highly interactive arena for potential customers and businesses in China.

WeChat Marketing: Effective Strategies for Successful Business in China

Excluding 1.4 billion Chinese citizens, the rest of the world is busy socializing via top chat services and social media platforms. Rather a major chunk of the Chinese population is hooked into WeChat for their social media services from playing games, reading news, online shopping, chatting, sharing information with others, tracking their fitness activities and even paying for services and goods. With multiple services available in only one app, it is important to know how effectively one should strategize WeChat marketing ( adstochina.westwin/WeChat-Marketing ) for growing their business in the Chinese marketplace.

WeChat Accounts for Business – The first step to establish your WeChat marketing strategy is applying for one of the three business accounts. Official accounts are accessible to businesses, government organizations, media and celebrities and are in the form of enterprise, service and subscription accounts. Subscription accounts help in allowing your brand in broadcasting one message per day to subscribers that appears in the subscription accounts folder. Instead, service accounts provide up to four broadcasts every month and appear in the friend session list, but having a verified account will give access to nine API’s and can also apply for using WeChat pay. Enterprise accounts have access to business and messaging tools but only available in Mainland China.

Marketing based on Specific Location – Owning an official account helps you take advantage of location detection services for localizing WeChat marketing strategies. When someone is using the WeChat app, they can find lists of local businesses around their area that is taking advantage of the official accounts. By using this facility, companies can share their product list or service information to people residing in their own areas. A good example of location-based marketing is through WeChat when a restaurant shares its menu and allows customers for placing orders and even pay for the meal.

Content Marketing in a Personalized Way – While the official accounts allow only for broadcasting messages for a certain time period with a limited number of times, so one can avail the chat services for effective WeChat marketing ( https://adstochina.westwin.com/who_we_are/index.shtml ). By using chatbots, customers can message your brand with a keyword that will trigger the bot to reply with the exact information. It is a great medium for sharing any business information, articles, guides or videos.

Engaging with the Community – For expanding your brand’s influence throughout consumer network, engaging with your company’s customer base is the best way and WeChat offers the best medium for doing that. Effective use is sending out messages that allow your followers for sharing their ideas on a topic that is related to your business. In this way, the community gets engaged directly with the brand and if you post a creative and funny message there are higher chances of being shared across different platforms.

QR Codes – Place QR codes on print materials like website ads, newsletters, posters on the street or business flyers where WeChat users can able to scan the codes with their devices. Then they can enter the product sites by using the link and can buy the product with WeChat wallet.

Advantages of Hiring Professional SEO Services in Houston

Hiring the services of a good SEO company is far more beneficial than utilizing an in-house expert. Professional companies offer a comprehensive range of SEO services, as they possess the right skill-set, expertise, and knowledge to guide businesses to achieve maximum online visibility. The significance of SEO can seldom be underrated as a well-planned strategy ensures a top position in Google search engine results.

Return over-investment (ROI)

When you hire professional SEO services in Houston ( BrazosValleyMarketing/SEO-services ), you can expect greater Return over Investment (ROI) as they know how to leverage SEO tools to achieve maximum results. SEO experts use real-time data through analytics and measure SEO performance. This helps them to make favorable changes from time to time.

Better focus on business

SEO companies focus on driving maximum traffic to your website and when you hire an expert in the field, you can rest assured that the work is done perfectly. As an entrepreneur, it is essential to focus on business and ensure that your products and services are well above par. An SEO expert can seldom work on improving the quality of your products and services. By hiring an expert in SEO, you can magnify your focus on business.

Quick results

SEO experts have the required tools and techniques to help your business achieve maximum online exposure. As their strategies are developed and ready for implementation, the entire process takes less time and the results are obvious within a period of six months or earlier. You can expect far quicker results when you hire a professional SEO service provider.

White Hat methods

Only an SEO professional can identify the difference between White Hat and Black Hat techniques. White Hat methods are ethical and legal as they align with the guidelines of search engine webmaster whereas Black Hat techniques are quite the opposite. It utilizes illegal methods to high-rank websites on Search Engine Result Pages (SERP). Black Hat techniques have serious consequences, which could even include a complete ban on the websites that use them. When you hire reliable and trustworthy SEO services in Houston, you can rest assure that they use legal White Hat methods to get your website ranked high on search engine pages.

Long-term strategy

SEO experts can assist you to establish a long-term strategy for the success of your online business. Most of the small businesses are unable to implement a variety of SEO services simultaneously. An SEO expert can guide you to build a steadily growing strategy that will boost your website ranking on search engines. A long-term SEO strategy is beneficial to your company as it grows as your business expands.

A successful SEO campaign can help you to build brand awareness and increase your online visibility. Hiring an SEO company ( https://www.brazosvalleymarketing.com/ ) is beneficial in many ways apart from the fact that it is less expensive compared to other marketing strategies.

Importance of SEO for Your Small Business in Sugar Land?

Many small businesses in Sugar Land have been already successfully utilizing SEO in Sugar Land ( brazosvalleymarketing/SEO-Sugar-Land ) to expand their small business while there are many yet to start. If you are new to SEO and explored its basics yet, here is the list of benefits of SEO for your small business that you should know:

1. Increase sales

SEO increase sales and help you find new customers. SEO helps your website to rank at the top positions in search engine results. When you consistently rank at the top positions in search engine results, it significantly increases your website traffic. More website traffic means increase the chances of sales. Above all, the traffic coming to your website through SEO has higher chances of conversion because visitors are already looking for the services or products you are providing. So, SEO results in a direct increase in sales and contributes to business growth.

2. Lasting results

Many business owners complain about SEO taking time to show results. No doubt it is true. But once your website starts featuring at the first page of search engine results, there is no looking back. It reaps benefits for a long time. Your website will appear at the top for a long time. If you keep implementing your SEO strategy right, you will be able to retain the top positions resulting in more visibility that leads to increased sales and growth of the business.

3. Establish brand awareness

Google receives more than 5.6 billion queries per day and websites on the first-page account for more than 90% of web traffic. So you can predict if your website ranks at the first page of search engine results, how much exposure it will get. It will help you establish strong brand awareness and increase your social media following as well. More importantly, it also helps in improving the brand credibility of your business because we all trust Google and consider results provided by Google as a credible source of information. So, SEO has a huge impact on the brand awareness and brand credibility of your small business.

4. Keep up with competition

We all know how competitive today’s marketplace is. If your competitors are investing in SEO in Sugar Land ( http://www.brazosvalleymarketing.com ) and you are thinking of whether to do it or not, definitely they will bypass you. SEO help you keep up with your competitors and grab the opportunities out there. SEO also help increase the traffic to your brick mortar store and increase offline sales. There are many people who search online before making a purchase offline. So if they find you at the top position in search results than your local competitor, it increases your chances of sales.

So these are the key benefits of investing in SEO in Sugar Land for your small business.

Four Key Reasons to Hire SEO Expert in Houston

Well, there is no universal answer to this. But the majority of the small and medium-sized businesses prefer hiring SEO experts.

Why it so...?

Well, there are many reasons. In this post, we will look at them, and by the end of the post, you will realize why the majority of the businesses prefer hiring professionals SEO experts ( https://www.brazosvalleymarketing.com/ ) than doing-it-yourself.

Here are the five key reasons why you should hire professional SEO experts:

1. Technical Expertise

No doubt you can learn a bit about SEO by reading a few DIY guides on SEO, but how will you deal with technical aspects of SEO. Many people think SEO is only about keywords stuffing and content optimization, but there are a lot of other aspects as well that require certain skill, knowledge, and expertise to manage. When you hire an SEO expert in Houston ( BrazosValleyMarketing.com/SEO-Expert ), you get professional assistance from people who have years of experience in the SEO industry and are up-to-date with the latest SEO trends and Google algorithms. They know exactly what to do and how to produce desirable results.

2. Save time

Well, even if you decide to do SEO by yourself, believe me, it will be going to consume a lot of your time and energy. Those old days are gone when just stuffing keywords were enough. Nowadays, the Google algorithm has become quite complex. Apart from keywords, it considers several other factors including but not limited to website loading speed, website interface, ease of navigation, the relevance of content, and mobile-friendliness of a website. So if you start doing SEO by yourself, you have to invest a whole lot of time on it daily.

3. Improve website

Improving the website and making it user-friendly is an integral part of SEO. And when you hire experts, they work on technical aspects of your website which many DIYers do not pay attention. An improved website gives better user experience and enhances the chances of conversions because people will stay on the website for a long time. Many studies have shown that user-friendly websites convert better.

4. Better analytics

Tracking down the results, analyzing your efforts and preparing reports is not at all an easy task. It requires a lot of patience, concentration and focuses to deal with analytics and professionals are expert in it. They will prepare the reports for you in a simplified language without much of technical jargons which will allow you to understand what impact SEO efforts have made, how fruitful they are and what plan of action needs to be taken.

So these are the four key reasons why you should hire an SEO expert in Houston.