Benefits of Weibo Advertising for Foreign Businesses

And if you are looking at Weibo as a platform for advertising, it will not disappoint you. It is considered as one of the best platforms for advertising.

Weibo advertising offers numerous benefits to businesses. And for foreign businesses, it is often the key part of their digital marketing campaign. Have a look at some major benefits of Weibo advertising ( adstochina.westwin/Weibo-Advertising ) for foreign businesses.

Massive exposure

Millions of users daily use Weibo for updates, interacting with friends, and sharing their photos and videos. At any point, you have millions of users to target. You can reach a vast audience through advertising on Weibo. This massive exposure helps you build brand awareness of your brand. You can run an effective Weibo advertising campaign to reach out to your potential customers.

Various marketing tools

Weibo is an ideal platform for marketing. Weibo advertising options such as Weibo search engine promotion, display ads, fan tunnels, and fan headlines allow businesses to create interactive ads and interact with their potential customers. Also, businesses can choose their target audience based on various demographics, and one can also easily track their marketing campaign on Weibo and measure its impact.

Improve brand awareness

To improve brand awareness of your business you have to consistently keep interacting with your target audience. Advertising options like fan tunnel allow you to promote a specific post or your account at the top of the user’s newsfeed. When you don’t have a huge fan following, this advertising option can really give you immediate followers. Also, Weibo users never mind sharing the content they like. If you are creating good quality content that resonates with customers’ emotions, they will share it with their friends, which can give a huge boost to your brand awareness and build brand recognition.

Better conversions

You can earn a lot of customers for your business through Weibo advertising. Weibo is a great place for businesses and individuals to interact. Weibo is integrated into Chinese people's lives. They actively shop, make buying decisions, search for jobs, and spent a lot of time on Weibo. They actually pay attention to things shown on their newsfeed. Businesses can easily make new contacts and market the products they want to sell in the Chinese market. If you follow your marketing strategy right, there is a high probability of conversions.

Cheap marketing platform

Last but not least; Weibo is cheaper than other marketing platforms. The cost per thousand impressions on Weibo is 55 times cheaper than as compared to WeChat. You can cost-effectively reach a vast audience with Weibo advertising ( https://adstochina.westwin.com/who_we_are/index.shtml ). Whereas to produce the same results through other marketing platforms, you have to spend more this makes other marketing platforms less profitable than Weibo.

So these are the five key benefits of Weibo advertising.

Reasons Why Search Engine Marketing is Essential

With more than half of the world shopping for products and services online, businesses need to upgrade in order to be visible to potential customers and online buyers. Search engine marketing is one of the most effective ways to reach out to the target audience and improve sales and profits in a competitive arena. Search engine marketing in China ( adstochina.westwin/Search-Engine-Marketing ) is essential to promote your products and services in the country, which is otherwise quite impossible.

What Makes Search Engine Marketing So Important?

Unlike Search Engine Optimization or SEO, Search Engine Marketing is a strategy that involves the use of paid advertisements on the SERPs. These ads are also known as paid per click ads that appear on Google pages when a user or consumer searches for a specific product or service. Paid per click ads appear in different forms such as text-based ads, product listing ads, and so forth. Some of these ads are visual which gives the consumer an opportunity to view these products and its reviews while they search for a product with a specific keyword.

Businesses benefit from search engine marketing techniques as it gives them the perfect opportunity to advertise their products at the right time and place when a potential customer searches with a precise keyword. This is exactly the reason why SEM is so crucial and essential for the growth of your online business. Keywords are the basis of search engine marketing and therefore businesses need to find and use the right keywords relevant to their products and services to be noticed.

Grow business with low budget

SEM tactics can help your business grow even with a low budget. You can start small and keep your costs low and as your revenues increase, you can increase the number of ads. This is one of the greatest advantages of using Search Engine Marketing strategies as you can advertise your products even with a low budget and gain profits.

Targets the right audience at the right time

Pay per click ads increases your online visibility when your products are advertised on search engine result pages. Today more than half of the population in the entire world browses online for information related to products and services before they actually buy them. Every business journey must begin online to attain success in the modern digital world. It is the perfect platform to connect with potential customers on a daily basis. When you answer queries of online browsers, you earn the trust of a potential customer and this will eventually build a business link.

https://adstochina.westwin.com/who_we_are/index.shtml techniques focus on the target audience and yield the desired results without any huge investment. Paid ads also give you an advantage over your competitors in the global marketing arena.

Importance of Search Engine Marketing in Houston for Your Business

Search engine marketing (SEM) is one of the most effective ways to promote and grow your business. It includes both search engine optimization (SEO) and pay-per-click (PPC) advertising. It offers many advantages to a business. Let’s have a closer look at the importance of search engine marketing in Houston ( brazosvalleymarketing.com/Houston-Search-Engine-Marketing ) for your business.

Get new customers

The main advantage of SEM for your business is that it earns you new customers. More than 75% of the average Google search engine’s traffic is garnered by the first five websites on the Google search results page. Ranking on the first page of search results increases traffic to your website. Hence, higher chances of getting customers interested in your services. If you perform your keyword research right, choose the keywords carefully, and able to rank for those keywords, you can easily earn plenty of new customers for your business.

Increase sales

SEM includes SEO and PPC. Both marketing strategies bring quality traffic to your website that has higher chances of conversions. It is because customers are already looking for similar services you are providing. If you can rank on the first page, it increases the chances of sales significantly. Even in our day to day life, when we search for something online, we usually consider the first four to five websites as reliable and trustworthy. Hence, for local businesses, it is very important to rank in the first five positions because local customers rely heavily on Google for information, and if you are not there, someone else will get your customers and you will lose the opportunities of sales.

Improve brand awareness

Another key advantage search engine marketing in Houston ( http://www.brazosvalleymarketing.com ) offers to your business is it improves the brand awareness of your business. Users consider the top five to ten websites on search engine result page as a credible source of information. If your website consistently keeps showing in the top results, users will slowly start recognizing your brand. And when it comes to purchasing, they will prefer your brand over others.

Cost-effective marketing strategy

Last but not least; SEM is one of the most cost-effective ways to promote your business online. In PPC, you pay only when users click your website ads. And, the ROI of SEO is highest in all the marketing strategies. And it is also not like that you have to invest a huge amount upfront to initiate your SEM campaign. You can start advertising online at a reasonable price and later increase the spending as per your needs.

So this was the key importance of investing in search engine marketing in Houston for your business.

SEO in San Antonia and Its Top Advantages

Search engine optimization or SEO is the procedure of producing your website sticking to the algorithm standards of search engines like Google that helps potential customers find you on the web. In the digital marketing age, SEO has emerged as the most consistent and cost-effective tool to optimize your search engine ranking over competitors, bring website traffic, connect with potential customers that eventually convert into business deals. The biggest objective of using SEO in San Antonio ( https://www.brazosvalleymarketing.com/San-Antonio-SEO ) is that it helps establish brand awareness of your business since online searchers are more likely to trust pages that are found in the first page on SERPs with an optimized position than brands with a lower position. Especially, if you’re a small or medium enterprise, nothing but SEO should be your first priority to boast a high web presence, gain a new customer and bypass your competitions. Here, we’ll talk about the top 5 advantages of working with SEO.

Boost Search Engine Ranking

The first objective of SEO in San Antonio is optimizing your website ranking on SERP since it has the remarkable potential to attract more than 67% of traffic while pages with the lower position on the first page get merely 26% of clicks and rest goes to others. Thus, for startup enterprises or SMEs on the lookout for establishing a brand in the market, optimizing page is to the key to thrive.

Get More Customers

Very naturally, SEO optimized website will bring more and more customers enabling you to grow faster and bigger than businesses that are behind you on the web. The biggest benefit of SEO is that it performs as a link-builder and brings marketers and their potential customers who look for those products or services on one platform. In order words, search engines bring in the most relevant pages based on the search keywords used by consumers that SEO helps you to find making your marketing endeavor excelling.

Help Engage Customers

Bringing customers on your page not necessarily mean that they will spend some time on the page which depends entirely on the skill and techniques followed by your SEO. Simply put, if the window-dressing of an offline shop is not appealing, dirty, or haphazard, even being on the frontal part of the entrance of a mall, it will fall short to attract customers who will go for the next shops that are found more tempting and engaging.

Just similar to ‘window-dressing’, when it comes to an online market, your SEO helps make your website more customer-friendly, easy to navigate, fast to loading page while its high-quality contents and regular posing of blogs efficiently hold the customers on the page and advance to a successful closing of the deal. Often you get priceless insights from your target audience to improve your product or service. Once you positively respond to their opinion, you automatically get them as you loyal customers that increase your business revenue.

Higher Conversion Rate

Conversion rate is typically the ratio of the amount of people who turn into your customers to the total number of users who visit your online page. With brilliant tools and techniques, SEO in San Antonia will help your business convert visitors to your loyal customers. Not only more conversion rate boosts your volume of sales, but higher CTR attracts search engines and helps you retain your rank constantly in your SEO marketing drive.

Build Brand Awareness

As said above, one of the most rewarding business gains that you derive with SEO in San Antonia ( http://www.brazosvalleymarketing.com/ ) is having greater brand awareness as an outcome of higher ranking on the search engine result pages. Simply because your site gains a higher rank in the eyes of globally recognized search engines like Google or Yahoo, potential customers trust your brand as a dependable one rather than products that don’t have that strong web presence.

What To Look For While Choosing Digital Marketing Agency For Digital Marketing In China

But many businesses found the right digital marketing partner and made huge profits. So you also find a reliable one, we have listed down the four key things that you need to consider while choosing a digital marketing agency for digital marketing in China ( Adstochina.westwin/digital-marketing-China ).


The first thing you need to ensure is that your digital marketing agency is capable of providing you all the services you need. Digital marketing is a vast field and includes SEO, SMM, PPC, email marketing, and other online marketing techniques. As you are promoting your business in the Chinese online marketplace, you will need website localization services also. Look for a company that can provide you all the services and able to cater to all your business needs so that you don’t have to go through all the research to find a new digital marketing partner for addressing your remaining needs.


Experience plays an important role in deciding your marketing agency in China. Chinese digital landscape is quite a dynamic landscape. It keeps change from time to time. There are many things that one can learn only with experience, practice, and time. Also, it takes time to figure out the digital marketing strategy that works. As there is no Google, Facebook, Instagram, Youtube, Messenger, and Twitter in China, you need an experienced digital marketing agency that is well-versed with Chinese digital landscape. Look for a digital marketing firm that has at least three to five years of experience in digital marketing in China ( Adstochina.westwin/who-we-are ). Because you need a marketing agency that understands Chinese consumers’ behavior, personality traits, and what works and what doesn’t.


Well, there is no standard licensing requirement to run a digital marketing agency which can tell about the skills and knowledge of an agency. Therefore, you need to rely on reviews, case studies, and previous success stories to evaluate skills of your company. Have a thorough look at the reviews. Read client reviews on sites like Clutch, Expertise, and other similar online platforms. It will give you a deep insight into the expertise of digital marketing agency you are going to hire.


Communication plays a key role in making your final decision. Look for an agency that is easy to reach. A good agency has multiple channels for communication and dedicated professionals to address the client’s queries. Make sure your agency is able to understand your needs and have English speakers helping you out with everything from translation to planning marketing strategies. Find a marketing agency that maintains good communication with you and easy to communicate.

So these are the four key things you need to look while choosing a digital marketing agency for digital marketing in China.