What to Look for When Hiring a Lifecycle Marketing Agency

Finding the right marketing strategy can sometimes be difficult, especially when you want to find one that is effective for not just potential customers, but current and former customers, too. According to a report from Salesforce, only 20% of companies use a marketing strategy that includes customers in every stage of the buying process cycle. This means a lot of marketing costs are being spent ineffectively (often towards new customers, and not current or former.) Customer lifecycle marketing is one of the most effective modern marketing strategies out there today, and if you can effectively employ it, you’ll have a huge advantage over 80% of the market. Hiring a lifecycle marketing agency ( www.drumroll.com/lifecycle-marketing ) that has the knowledge and expertise to mold an effective lifecycle marketing strategy can be just what your company needs to boost growth.

Customer Lifecycle Marketing

Customer lifecycle marketing provided by a lifecycle marketing agency is a form of marketing strategy that includes all customers in all stages of the buying process cycle. The buying process cycle includes: awareness, engagement, evaluation, purchase, post-purchase, advocacy. By including customers in all stages, you can build up a relationship with a potential customer long before they even buy your product, planting the seed of information in them that can greatly increase the chance of it blooming into a sale later on. Lifecycle marketing also includes those that have already purchased from your company. This builds up a stronger relationship with customers, ensuring they are happy with your product, while also informing them of other products that are available or even encouraging them to recommend your products to others.

A lifecycle marketing agency is going to ensure that the right messages get to your customer base through the right media. There are a lot of communication channels available, from advertising, promotions, sponsorships, and email to social media. The agency you choose will know that communication avenues work best when they are based on where customers are in the buying process cycle.

Choosing a Lifecycle Marketing Agency

When it gets down to the point of choosing a lifecycle marketing agency, it’s similar to hiring any form of marketing agency, but they are going to be working closely with your own marketing teams, so compatibility is import; it will ensure smooth working relationships.

Criteria to Look For:

Creativity: Creativity in marketing will result in higher returns on investment because a creative marketing strategy at all points in the buyer process cycle will reach customers more effectively, peaking their interest.

Attitude and Chemistry: Since a lifecycle marketing agency will be working with your own marketing teams, they’ll need the right attitude to be compatible with your teams, and they’ll need the right chemistry to work together effectively and efficiently, improving the flow of creativity.

Expertise: The whole reason you are hiring an external lifestyle marketing agency is for their expertise; check references and portfolios to ensure they have the expertise and knowledge to do what they say they can.

Resources: Ensure that the lifestyle marketing agency you hire has the resources available to take you on as a client. They’ll need a team to work with your marketing team, but they will also need the resources and financial stability to keep up a long relationship.

Customer lifecycle marketing is one of the most effective modern marketing strategies available, encompassing all your customer base throughout their entire buying process cycle. It is surprisingly underused, which means hiring a lifecycle marketing agency ( www.drumroll.com/about ) will give you the advantage you need to stand out in the marketplace and allow your company to grow its customer base.

Market Entry Strategy in Dubai - Choose Your Fitting Overseas Business Model

While there are plentiful opportunities to entering into an unrepresented inland market or overseas, being a promising businessperson, to ensure a productive step, it’s vital for you to assume expert market entry strategy in Dubai ( www.ethicsplusconsulting.com/market-research-and-business-planning ). Unsurprisingly, the indirect ways to penetrate and flourish business in an overseas market or other states through licensing, franchising, or acquisition have been established easier, faster and effective step over having a direct entry. Nonetheless, whichever way you go through, before hopping into a foreign market you should carry out thorough market research with experts to assess its market potential, size, competition, risk factors as well as laws and regulations that you will require to comply with. Five most common market entry models are stated below:


One of the most popular and traditional ways to access a new market is set up your own export house or working with a local reputable distributor. Equally, while performing as an exporter with a local office, you can go on appointing local channel partners to have better and extensive market penetration. Initiating an export endeavor backed by expert market entry strategy in Dubai enables you to enter multiple overseas markets productively with minimum capital investment. While appointing a local distributor, you should’ve detailed information about the background of the company, its financial status, market reputation, local market experience, and distribution chains, etc.


Licensing is another great concept to have an entry in unrepresented market areas which needs you to provide a permit to local companies to employ your company’s name, produce the items according to your formulae, and sell products under your brand name with a licensing agreement. As against the sales proceed, you will be getting royalties from your associate company. Even though licensing is one of the most lucrative and fastest ways to flourish your business reach to foreign lands, however, to minimize its major risk factors, you should go through effective market entry strategy in Dubai to know your business partners well before offering them a license for using your brand name.


Another consistent business strategy to enter into a new market segment is working on a franchising model. In this system, being a franchiser or parent company, you will grant a second party to operate as your franchise and allow the associate to use your brand, follow the same kind of marketing principles and operating system. Not surprising, for high profile brands, franchising is a steady way to expand business in an overseas and inland market with less capital investment.

Joint Ventures

Joint venture works similar to a partnership model. Under this scheme, two business entities join in partnership with equal investment and profit sharing ratio.

Company Takeover

Also refers to an acquisition, buying a business group abroad is one of the most prestigious and easiest ways to penetrate in a new market. However, before acquiring a company, you need to make sure about the company brand image, business value, and existing customer base with needed market entry strategy in Dubai ( http://www.ethicsplusconsulting.com/ ) to make you endeavor a profitable business step. Acquisition of foreign companies has been a major trend for global enterprises to easy business development with low investment while enjoying the infrastructure, brand image, and market of the company, once it’s acquired.

Five Tips to Choose the Best SEO Expert in Houston

In this post, we will look at the five key tips to choose the best SEO expert in Houston ( BrazosValleyMarketing/SEO-Expert ). Let’s begin.

1. Determine your goals

The first step to choose the best SEO company is to determine your goals. Unless you know what you need, it is very difficult to choose the right SEO experts for your company. Therefore, first of all, determine why you need SEO. Do you need ranking alone or you looking for quality web traffic? Are you looking for a new audience for your business or you want to beat your only competitor in the area? Depending on your goals, you have to look for the best suitable SEO company for your small business.

2. Look for an experienced team of professionals

Look for an SEO company that has experienced team of SEO professionals. SEO is teamwork and requires plenty of efforts to achieve results. An experienced team of professionals are sure about their efforts and know what works or what does not. Look for an SEO company that has some experience in working with industries similar to your business because it helps SEO experts to understand your business needs adequately.

3. Check the portfolio and reviews of clients

Check the portfolio of SEO company you are interested in hiring. Make sure they have worked with some reputable clients. Check the website of an SEO company and look at their latest projects and client base. Read the testimonials of clients and look for the online reviews of past clients. Consistent positive reviews ensure that SEO company you are choosing had done a great job in the past. You can also check the online rating of SEO company on various online platforms. It will help you find a reputable SEO company.

4. Ask questions about SEO tactics

It is very important to hire SEO expert in Houston who follows white-hat practices. Ask your company about what type of SEO strategies they use. A company that uses black-hat practices can eventually do more harm than good. Your website could get banned from search engines. So it is very important to look for an SEO company that uses white hat SEO tactics for the optimization of your website.

5. Find a responsive SEO company

When it comes to outsourcing SEO, communication plays a crucial role. Ask your agency about reporting and communication process. Choose a company that is always willing to answer your queries and good in communication, so you don't have to wait for days to get a response from your company.
So, these are the five tips you can keep in your mind when choosing SEO expert in Houston ( https://www.brazosvalleymarketing.com/ ).

Top Advantages of SEO for Your Business Website

SEO or Search Engine Optimization has become an integral part of online business strategy. An ecommerce website must show and rank high on major search engines such as Google and Yahoo so that users can check the products and services that businesses are selling on the website. Search Engine Optimization is the process of optimizing a business website so that it ranks higher in search engine pages. It is an undeniable fact that most users click on pages that rank on the first page of Google.

The utilization of SEO tactics is essential for online businesses as only then the target audience can find your website and browse for products and services. Most of the businesses utilize search engine optimization tactics to optimize their websites. It has a huge impact on online businesses and increases business leads and sales.

Three Important Benefits of SEO

Inbound marketing strategy

Unlike outbound advertising methods such as cold calling, interruptive ads, and spam mails, which can be annoying and disturbing, SEO includes inbound marketing strategy. In other words, consumers can find information on their own, whenever they require it. It is customer-centric and convenient. This can also increase qualified leads for your business. SEO in Plano ( brazosvalleymarketing.com/plano-seo ) involves the process of attracting customers when they are searching for a specific product or service. It is one of the best ways to reach out to the target audience to increase sales and leads.

Supports PR

An SEO professional uses both SEO and PR tactics to improve online business. The main component between both these marketing strategies is creating links. When you earn backlinks from reputed websites, it helps to enhance the visibility of your online website. On the other hand, PR strategy involves getting business publications and others to discuss about your business. In this way, your website gains visibility in the Search Engine Result Pages or SERP.


As SEO focuses solely on consumers that who are searching for specific products and services, it is considered to be cost-effective. Compared to outbound strategies, SEO tactics are inexpensive and affordable. It is also more effective than outbound marketing strategies, which involve targeting users who are least interested in buying products and services.

SEO in Plano generates strong and qualified leads than most of the other marketing strategies ( www.BrazosValleyMarketing.com ). This helps to save costs and proves beneficial for small and medium enterprises. After the initial investment, it continues to attract customers to the website for many years. All you need to do is update the webpage once every few months.

When a website ranks top on search engine pages, it obviously means greater exposure and visibility to the website. This helps users to find products and services on your website and associate your brand with reliability and trustworthiness. The more your website ranks high in search engine pages, the greater the possibility of increases leads and sales.

Should You Hire the Local SEO Services in Houston?

Customers are looking out for some local service right now, and if your business comes up in the search, when they are ready to commit to you. There is no other better way of marketing than hiring Local SEO Services in Houston ( brazosvalleymarketing.com/seo-expert ).

Customers want results that are localized, and if your business is not optimized for the local searches, then it is highly likely that the customer may not find you even if you are located in the next neighborhood. You lose credibility because you are not easy to be found in the search engine sites.

If your business fails to show up in the local searches, then you are losing out customers rapidly. The Local SEO Services in Houston make your website optimized for local searches, and this increases traffic and revenue for your business.

Here are a few reasons why hiring Local SEO Services is important.

Helps to expand your online presence

Local SEO services ( https://www.brazosvalleymarketing.com/ ) let your business be credible. It helps your business to build a strong network by increasing your website ranking.

Local business means local culture

If your business is such that it is dependent on the local customers, then it makes sense to hire a local agency. The local SEO helps your business in ways that an SEO service provider sitting across the globe cannot offer to you. A local SEO understands the in-depth of the local culture in which your business is operating. This makes it easy for them to tailor make the services so that the customers are targeted efficiently. The local SEO understands the process and the techniques that work in the local market. They thus use techniques that are special to your locality and do not opt for generalized techniques.

Get the desired results

A business should always stay ahead and seek out ways in which to increase conversions and grow their customers. An SEO service provider is a great way to market your business. Your current ways of marketing may not be working as expected. Many business owners feel that digital marketing does not work at all. A local agency, however, can improve the position, the timing as well as the content of your website. The SEO methods get you results, and this is because they know how customers search for products. They target the customer base that is the most relevant.


If you want results, then a local SEO can help you with it. It is not just about the final result, but it is also important how you get to it. This is the key to sustainability. And for that you need to carefully choose a SEO company .