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The Different Processes in Video Production

Videos is the most appealing and attention capturing medium. Organizations - large and small - make use of this medium to convey stories, create brand awareness, promote products, pitch to investors ( nycvideopros.com/video-production-services ), and to even attract the right talent. Video production companies that offer such services often specialize in providing turnkey solutions. Here are four important processes in video production.

Pre-Production and Production

During this phase of video production, corporate video production companies identify the structure and format for the video production project at hand. That can mean a variety of things depending on the project, from picking the right cast, to selecting the video shoot site, conducting pre-production site visits, selecting the right recording equipment, and building sets where necessary etc. This comes in handy when a corporate organization does not have enough resources or time to perform such activities. Right from conceptualization to actual shoot and final delivery, the video production service provider works closely with the organization to create an impactful story that impresses the target audience.

Shooting

Shooting involves capturing a story, interview, event, or other form of video on the camera. Corporate video production companies shoot on site, in the studio, or any location of choice as per their clients’ needs. While some forms of video are shot using a single camera, some others need multiple devices to capture the story end to end. This ensures that all angles to the video are put together beautifully. Professional video service providers shoot in high-definition formats for the highest quality output - often using a variety of video production tools to enhance the video and add movement to the shots they capture.

Editing

Capturing the story or event is only one part of the video. A lot of effort needs to be put into fine tuning the captured video. This is done through editing work, which picks the right and best frames, and weaves them together to form a compelling story be it promotional content, an instructional video, or a tete-a-tete with C-suite employees in the firm. Editors build these based on the initial blueprints, and also add other elements like graphics, subtitles, animations etc. wherever necessary. Once editing is complete, the soft copy of the video is available for review by the client. The process often includes multiple rounds of feedback so that the output is just as it was conceived, or better.

Publishing

Finally, once the video is finished - it’s time for publication. Often corporate video production companies will supply their clients with high-definition final videos to utilize and distribute. Sometimes the video production company will work with the client to publish the content to social media channels such as YouTube or provide the team with the resources to utilize the video on their own marketing channels - whether that be for internal or external audiences. Often times, the distribution strategy is multi-pronged ( nycvideopros.com/about-nyc-video-pros ), utilizing a number of different platforms and outlets to maximize distribution and ensure the organization is able to reach their target audiences regardless of where those users consume content.

Any Available Material can Become Art as Ice Carving Proves

Ice is a simple and versatile thing. It is cheap and easy to make; as a commodity you can have as much of it as you can freeze. It’s hard and stable, and yet easy to turn into a work of art. Ice carving is an art work based on skill and perseverance, treasured for its fleeting beauty. For unless it is kept permanently cold, the art work will turn to water.

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Ice was first collected by farmers in China in 600 BC; they flooded their fields and then carved out blocks of the frozen water to store in ice houses in order to keep their fish fresh. Inuit people of Canada and Greenland only had ice to use as building materials and they built their igloos from blocks of ice and insulated them with snow. The art of ice carving, like many things, began for practical purposes. In the days past, people had were accustomed to using the resources that were available. In a country where the cold stays with you throughout the winter months, one of the things you had in free abundance was ice. It’s not surprising that people began to use it to keep things cold. However, being an aesthetic species, it was not long before practical started to blend with beauty. The first use of ice for art was in Siberia, when people filled buckets with water, slid out the frozen contents and put a candle inside the hole. Practicality and beauty.

Later, people began thinking grander. They started sculpting and carving ice into statues and even buildings. Ice palaces in Russia, and ice and snow festivals in China began the trend towards majestic works of impermanent art. Today, countries such as Canada and Japan make the most out of their wintery reputation with grandiose ice festivals. The Sapporo Snow Festival in Hokkaido Japan is one of the biggest annual ice festivals combining small beautiful ice carving with majestic life size architectures made from snow and ice. The festival attracts many talented artists and over two million visitors every year.

In 1964 a machine was invented that could freeze water into crystal clear blocks of ice, making the sculptures even more beautiful and increasing the demand and supply for this particular art form. A current popular use for ice carving is as decoration for elaborate feasts and celebrations. This is the reason that art carving is taught in culinary schools, although as the art becomes more elaborate, most chefs are preferring to leave that job to the specialists. Ice sculptures sit as centerpieces on the dinner table or even serve as ice cream bowls which keep the food chilled and impress the guests.

Unfortunately, or perhaps it’s part of the charm, ice sculptures do not last for very long. Their lifetime depends on the temperature of the environment and can range anywhere from a few minutes to a few months. In time, even the coldest ice sculpture will start to lose its beauty, since ice evaporates as water does.

This article was written by Shanelle Guziak, on behalf of ISA Attractions, offering you amazing display of ice works. To know what snow sculpture is, you may Wisegeek.com.

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How Websites for Artists are Beneficial

Websites for artists are becoming more and more popular among those seeking fame and money in the entertainment industry, as well as the talent scouts and agents looking for the best new artists. It can be more than difficult to break into the industry itself. For hundreds of years; actors, musicians, painters and other skilled artists have had to work very hard to become successful in their chosen passions and most talent never got the recognition they deserved. Just like now, the talent pool for those seeking success in the entertainment industry continues to grow rapidly. When you have an industry with an ever growing pool of competition, the challenge only continues to get harder and harder for those to get noticed. This is why it is imperative for those artists truly desiring success to find a way to stand out from their skilled peers. The internet has made that possible. Now innovative technology has allowed for skilled artists to have the ability to create an online presence for self-marketing and promotion.

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Creating an online presence consists of more than just slapping a picture and profile together on a social media website or just setting up a website with a photo and list of skills to look at. Websites for artists should be creative, innovative and eye-catching. Those artists that have successfully turned their online portfolio visitors into paying clients are the ones that have the best websites and features best display their talents. By perusing successful artists’ sites, one can see the variety of ways that art, photos, paintings, dancing, music and other fine abilities can be displayed and showcased online to attract clients, scouts and agents. Artists are encouraged to find services that offer people from all over the entertainment industry an opportunity to not only network, but learn and share from each other. Many that are new to the industry find that communities like this are most beneficial to them because they get to showcase their talent, make friends and possibly even find a mentor to get professional advice from.

In fact, a lot of websites for artists provide more than just the website for the artists. The best offer very comprehensive services allowing members to create a beautiful portfolio combined with the service abilities of social media and a professional networking site in one. They have a vast array of templates and unique designs to choose from for building a great website along with tools and resources to help navigate the technology both for the artist and the viewer. It is important that every visitor easily understand where to find go on websites for artists so as to get the information they are seeking; whether it is a portfolio of paintings or uploaded audio files to showcase the musicians’ own songs.

Websites for artists are also useful for building up a huge portfolio quickly and without a lot of effort. Artists can stop carrying around heavy portfolios because their work is 100% accessible from anywhere at anytime by absolutely anyone, whether it is an interested entertainment industry agent, talent scout, potential client or fan.

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Artists that are seeking a way to break into the entertainment industry; ranging from models, dancers, comedians, painters, musicians and all other talented artists alike are encouraged to look through other websites that artists have to figure out exactly what information they should be including on their websites. Then the artists can begin to visualize what their website will look like by the time that all their files are uploaded, laid out and displayed. Crucially, be selective in the style used. Biographies, resumes and videos are all common to incorporate into artists’ website. Other benefits that websites for artists have include hosting a full community of resources making it possible to network, express themselves freely, find out the opinions of others and learn from experienced professional artists.

This guest post was written by Kourtney Moy, on behalf of Entertainment Pond, helping artists get their exposure through the online portfolio website. To know how important is publicity for artists, you may visit eHow.