Entries

Why Your Company Needs a Corporate Video Production Strategy

According to a report, an average user spends around 88% more time on a website which offers visual content. This shows the importance of videos in your marketing strategy.

If you want to reach your target users, you should consider utilizing services of corporate video production companies. These types of companies are experienced in helping organizations produce video content - they can do so with a strategic approach and ensure that content produced is professional and provides a positive brand experience. An experienced video production company ( NYCVideopros/Corporate-Video-Production ) can help you create quality video content that will advertise your products and/or services, introduce your team and promote your brand. Here are 3 reasons why it is necessary for businesses to have a corporate video production strategy.

1. Video Promotion Is Effective

According to a study published by Diode Digital, 60% of website visitors will watch the video if available before reading any text. The same study shows videos are 60% more effective than print and 80% of viewers could recall videos seen in last 30 days.

Today’s user likes to consume information differently. When you just focus on creating text content, you only cater to needs of read-write learners. When you create videos, you are able to reach visual and auditory learners as well. Besides, video instructions are easy to understand and follow.

2. People Prefer Video

YouTube is the second most popular website with more than 30 million visitors per day. This reason is enough to consider corporate video production strategy for your business.

Video can be used in several places like the website, social media, waiting rooms, and trade shows. You can use it in any marketing channel to reach your target audience and promote your brand. Content marketing focuses on doing more with less and video fits this definition perfectly.

3. Video Is Easy to Share

Video sharing sites like Vimeo and YouTube allow you to share videos. Videos can be embed in blogs, websites or social media pages. Visitors can not only see the amazing video content created by your organization but can also share your videos easily. The more your video is liked, shared or commented, the more popular it becomes.

Whether you want to inform, entertain, or educate customers, corporate video production companies can create video content ( NYCVideopros/About ) that meets your business objectives. You are losing a large number of audiences if you are not serious about incorporating video content strategy in your business.

When it comes to business marketing and communication video is increasingly playing a vital role. In order to maximize exposure and resources it requires strategic planning and execution to be successfully leveraged by business and non-profit entities.

Does your company have a corporate video production strategy?