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The types of video production companies in NYC can produce

Video marketing is a critical part of today’s marketing mix. To be effectively used, it requires a strategy that identified how and where the organization can utilize video to promote it’s story. The fact of the matter, is that correct and effectively using video can be a complex task, which is where video production companies can help your business to identify and produce video content for promotional videos, training videos ( www.NYCVideopros.com/video-production-companies ), or brand film projects. Here is some high-level information to consider about video production companies in NYC as you seek the right partner to help your organization produce marketing videos.

Complete Video Production Services

Video production is a complex task which can be categorized into pre-production, video production, and post-production services. Providing these services requires an organization that is experienced in facets of video production.

High-Quality Equipment

A good video production company will have a wide variety of camera lenses, different cameras, lavalier mics, boom mics, shotgun mics, lights, sliders, sound mixers, stabilizers, and all of the supporting gear to produce your brand film, or corporate video production project.

Full Fledged Video Production Team

Corporate video production requires a variety of professionals such as producers, directors, camera operators, and professionals to handle lighting, sound and of course editors and animators to finalize footage and produce a high-quality corporate video production.

Different Types of Videos

Every campaign and every corporate video production is unique. Experienced video production companies in NYC know about producing a litany of different types of videos for inbound marketing - from animated video concepts to live action interviews with C-suite executives, or brand films. The fact of the matter is that fresh video content is necessary for brand awareness campaigns, marketing, and sales. A good video production company can help you identify a strategy to use video and create content on a regular schedule.

A closer look at some of the different types of video productions a video production company in NYC can help you to produce:

Company Overview Videos

A company profile video is the starting point of sales for many businesses. Every business has its own unique characteristics and offerings that make them different from others. Video production companies can create great company overview videos that showcase the company’s passion, culture, products, and services. Like building a home there are many different ways to style these kinds of videos - the right video production company in NYC will be able to help develop a video that is in- line with the marketing department’s vision and the organization’s brand.

Training Videos

There are different ways of delivering training to your employees which includes interactive software, textbooks, live classes and online training videos. While each way of training has its place, training employees through videos come with several key advantages.

First, training video assets are typically more engaging than the written word, they can capture the personality of the organization and it’s key staff. Second, training videos allow employees to learn about the company’s processes and rules on their own time, at their own pace, and tie together both visual and auditory learners. Finally, training videos once produced are available for both current and future employees; which enhances the on-boarding experience.

Marketing Reels

Video promotion is a great way to introduce your products and services to your customers. It is often easier and more convenient for customers to learn the benefits of your products and services through promotional videos.

You can create 2 to 5-minute short videos of your products or services and upload them to YouTube, your social media channels, or your website where customers can view them at their convenience.

These kinds of promotional videos may be very product focused, or may be done as white papers brought to life through a customer focused story, or they may introduce thought leaders to talk about a specific topic. The reality is promotional videos can take on any number of formats.

Sales Videos for Pre or Post-Sale

Whether you want to engage a prospective client in advance of a sale, or share insights and help on-board them after a sale is complete - product demo videos, or corporate videos along these lines can help to enhance the sales process. Perhaps you want to introduce key team players that can’t meet with every potential client ( www.NYCVideopros.com/about ), or you want to let them know about resources or the process once they’ve committed to working with you - video provides a powerful avenue to allow you to engage these audiences and video production companies in NYC are able to help you connect the dots to use video effectively.

Have any questions? Or tips for hiring the right video production company? Feel free to comment.