Creativity in Business: What is it?

Creativity is something that is respected by all. One needs to be creative in their work to move ahead of the competition at the workplace. Further, many studies show that, creativity in business is necessary for that business to flourish and grow.

Further, a recent study by Adobe on creativity revealed that eight out of ten people believe that creativity is important for economic growth and for the wellbeing of society. However, only one out of four believe that they are living up to their full creative potential.

The study also found that employees put aside creativity because of the pressure to be productive.

But, do creativity and productivity have to be mutually exclusive? Are they not two side of the same coin? Often times, the one who got ahead of the race for promotion is the one who came up with an ingenious idea to capture the boss’ attention. Being a staid productive employee can only get you so far.

Creativity is not just about painting or drawing pieces of art. It could include the way you do a presentation, the way you speak during the presentation, or while writing a report for your team leader.

Bringing creativity in to business is important for several reasons. For one thing, it could lead your company in a new and completely great direction. Another instance of creativity in business could be jazzing up an existing product or service of the company to get more customers. Ideation sessions can be made more interesting by having people come with ideas that involve a bit of creativity thinking.

However, for this to work there needs to be a team leader who is willing to listen to the ideas of his team. In creativity, there is no right or wrong. There is just the creative process, which is unique to every person. Shutting down a person before they can even finish speaking by claiming that their idea is improbable is likely to cause other people to shut down too. A sense of openness is required for a good session of brainstorming.

In many instances, creativity in business is confined to the margins. It is considered to be the sole domain of the marketing advertising and the branding department. That is not necessarily right. Problem-solving and handling employees under you could also need creativity.

According to a study by IBM on global CEOs, it was found that most great CEOs believe that the level of creativity in business helps one navigate today’s volatile business world. This is one of the reasons why fresh thinking is welcomed in employees.

Some do not know how to bring out the creativity in them. They need a small nudge in the right direction. For this reason, companies arrange for teams to attend creativity workshops. The professional creative trainers there offer ideas on how to tap that creative spirit within with the help of games and activities. These activities are designed to help people loosen up and be more comfortable with their teammates and the boss.

This article was written by Kenneth Mayorga, on behalf of The Creativity Workshop, a leading creativity workshop for working professionals to bring creativity in business. For more information on creativity, visit Wikipedia.

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