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Few Things to Know about Baidu Advertising

Over 80 percent of searches are done through Baidu making it the biggest search engine in China. Advertising on Baidu in English ( adstochina.westwin/Advertising-on-Baidu-in-English ) is totally different than advertising on social media platforms in the West. Over 450 million Chinese people access the Internet regularly. However, most of their search is conducted through Baidu, not through other popular search engines.

So, if you want to expand your business in the Chinese market or need some help for online marketing in China, here are a few things you need to know about Baidu advertising.

Translating your Ad Copy

For reaching Chinese consumers, you have to do it in Chinese. The common language of most Baidu users is simplified Chinese. For advertising on Baidu in English, you can accomplish the translation of the ad copy in two ways – The international support web page of Baidu is in English. This site will help you to connect with a representative who can able to translate your copy for you and also provides telephonic support in English as well. The second way is to take help from someone who can write and read simplified Chinese and translate your ad copy and upload it to Baidu for you.

Signing Up

When you have translated your ad copy, you should arrange your business registration documents translated in Chinese. Baidu will need a few documents for verifying your business identity and the Baidu staff can be able to read what you have submitted. Scan all your documents and submit them online in Baidu and access an advertising application. Baidu will be charging an advertisement fee and the account from which you will be transferring the payment should have the same name on your business documents. You should use a business account and not a personal one. After creating an account Baidu will send details for a contract. You have to sign and submit the contract, along with your business documents, payment and application before posting an ad. Generally, it takes a few weeks for your application to get approved.

Using a Host

For advertising on Baidu in English ( https://adstochina.westwin.com/who_we_are/index.shtml ), you need to have an English service for hosting your ad. This is not a strict Baidu rule, but will ensure that your money and time are well spent. China suffers from some internet connection problems and local hosts have enough experience in sailing through these problems. By contacting a local host you do not require applying for a permit for operating your website in China. There are many Chinese marketing groups online who can guide to get local hosts. After establishing a host, submit your site advertising to Baidu.

Improving your Presence

SEO on Baidu is similar to other search engines or other English sites. But in Baidu, Meta tags are more crucial than other platforms. Due to connection problems in China, Baidu utilized only the first 120k of your page content in searches, so make those words informative and engaging.