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Importance of Search Engine Marketing in Houston for Your Business

Search engine marketing (SEM) is one of the most effective ways to promote and grow your business. It includes both search engine optimization (SEO) and pay-per-click (PPC) advertising. It offers many advantages to a business. Let’s have a closer look at the importance of search engine marketing in Houston ( brazosvalleymarketing.com/Houston-Search-Engine-Marketing ) for your business.

Get new customers

The main advantage of SEM for your business is that it earns you new customers. More than 75% of the average Google search engine’s traffic is garnered by the first five websites on the Google search results page. Ranking on the first page of search results increases traffic to your website. Hence, higher chances of getting customers interested in your services. If you perform your keyword research right, choose the keywords carefully, and able to rank for those keywords, you can easily earn plenty of new customers for your business.

Increase sales

SEM includes SEO and PPC. Both marketing strategies bring quality traffic to your website that has higher chances of conversions. It is because customers are already looking for similar services you are providing. If you can rank on the first page, it increases the chances of sales significantly. Even in our day to day life, when we search for something online, we usually consider the first four to five websites as reliable and trustworthy. Hence, for local businesses, it is very important to rank in the first five positions because local customers rely heavily on Google for information, and if you are not there, someone else will get your customers and you will lose the opportunities of sales.

Improve brand awareness

Another key advantage search engine marketing in Houston ( http://www.brazosvalleymarketing.com ) offers to your business is it improves the brand awareness of your business. Users consider the top five to ten websites on search engine result page as a credible source of information. If your website consistently keeps showing in the top results, users will slowly start recognizing your brand. And when it comes to purchasing, they will prefer your brand over others.

Cost-effective marketing strategy

Last but not least; SEM is one of the most cost-effective ways to promote your business online. In PPC, you pay only when users click your website ads. And, the ROI of SEO is highest in all the marketing strategies. And it is also not like that you have to invest a huge amount upfront to initiate your SEM campaign. You can start advertising online at a reasonable price and later increase the spending as per your needs.

So this was the key importance of investing in search engine marketing in Houston for your business.